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Southern Charms

"Antiques, Uniques, Boutiques"

About Us

Welcome to Southern Charms, a one-of-a-kind consignment boutique and florist located in Section, AL. Since 2018, we’ve been proud to offer a truly unique shopping experience, bringing together over 50 local vendors under one roof. Born from a love for all things unique and interesting, our mission is to give the community a place to discover treasures—from antiques, furniture, and clothing to jewelry, home décor, and seasonal gifts. Every visit is a chance to explore something new and special.

In addition to our eclectic boutique, we offer beautiful floral arrangements and flower delivery services for any occasion. We also feature locally farm-raised, grass-fed beef, adding a fresh and wholesome touch to your shopping experience. Whether you're browsing for a statement piece, a heartfelt gift, or a bouquet to brighten someone’s day, Southern Charms is your destination for charm, character, and community. Stop by and discover why we’re a favorite across Jackson, DeKalb, and Madison counties—you never know what treasures you’ll find!

Areas Served

What We Offer

Our Services include:

At Southern Charms, we bring together the charm of a local florist and the treasure-hunting fun of a consignment boutique all under one roof. Located in a welcoming space filled with personality, we offer beautiful floral arrangements, flower delivery, and a wide selection of seasonal items perfect for any occasion. Our boutique features a curated mix of antiques, furniture, clothing, jewelry, home décor, pictures, tables, chairs, and other unique consignment items—each with its own story. We even offer fresh beef for those looking to bring something special to the dinner table. Whether you're shopping for a gift, decorating your home, or picking up a bouquet to brighten someone’s day, Southern Charms is your destination for heartfelt finds and southern hospitality.

Our Products include:

Antiques
Flowers
Furniture
Clothing
Fresh Beef
Seasonal Items
Home Décor
Pictures
Tables
Chairs
Consignment Items
Jewelry
Gifts
Unique Items
Floral Arrangements

Testimonials

On 8/7/2025 Lauren Beam had this to say:
I made another trip here today and I cant believe I haven't already reviewed this place! So good! There is a really good variety of different types of antiques mixed with some clothing, shoes, and accessories but everything is nice. The quality of everything is really good, like they aren't trying to sell any damaged or broken stuff. Everything is near perfect, aside from maybe some light cleaning, which I prefer to things looking so spotless you question their authenticity. I collect carousel horses and i am so completely thrilled to have found so many i couldn't live without! And the prices... excellent! Today, we went back for a couple things I have been thinking about since our first trip, and I was really happy to see that there were prices dropped throughout the store. That is such a good thing to see in a store like this, I cant even express! When comparing prices in store, they were equal or less to anything I could find online. They are far more often underpriced, and with the possibility of markdowns, you really cant beat it. The staff is really nice, as well. Always appreciate that! The store is clean and well presented, and much larger than I thought from the outside. I cant say enough good things about this store, really happy to finally have stopped in!

On 11/3/2024 Brandi Collier had this to say:
The ladies at southern charms is courteous and kind. Store is clean and there is several nice booths to shop at

On 10/31/2023 Brandon Pierce had this to say:
Great store, with lots of variety

On 10/11/2023 Scott Baugh had this to say:
They have a good variety of a lot of things.

On 8/19/2023 Kelsey Odom had this to say:
The customer service is amazing! They were happy to answer any questions I had to ask. Very clean store, and good deals too!

Contact Us

Southern Charms
5443 Tammy Little Dr Section, AL 35771
Phone: (256) 228-4611
Secondary: (256) 228-4611
Email: southerncharms35771@outlook.com

Where To Find Us

Payment Types Accepted

American Express, Cash, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 5:00 PM

Info

Vicki's Flowers

FAQ

How often does the inventory change?

Since items are consigned by various sellers, there is a constant flow of new merchandise, providing customers with a fresh selection to choose from during each visit.